Alicja Colon
Strategy · Websites · Applications

I turn meaningful missions into
intuitive digital experiences

I help nonprofits, ministries, and purpose-led organizations clarify their ideas and create websites and applications that strengthen trust, reduce friction, and move their mission forward.

GraVoc Customer Portal dashboard on a desktop monitor Case Tracker Pro dashboard on a laptop
Selected work from 2025 - 2026
Three ways our work might begin
Unclear direction Existing website Application idea

GraVoc Customer Portal

Created at GraVoc
GraVoc Customer Portal screens: dashboard, mobile, invoices and support tickets

From inherited requirements to a shipped client portal

After a long-planned customer portal was handed to me, I transformed its requirements into a responsive self-service experience connecting invoices, support tickets, statements of work and account contacts.

I expanded the original scope around client self-management, created the interface and component system, and partnered with developers through implementation and QA.

Result

Final product designed, developed and shipped in 11 weeks.

My contribution
Product strategy UX/UI Components and tokens Cross-functional collaboration

STLL

Independent product

Turning a personal pattern into an original public product

STLL is a private devotional app designed to help Christians redirect distracted or spiraling thoughts toward prayer, reflection and God—even when they only have a few minutes.

I created the product from the ground up, using feedback from 12 beta testers to evolve its content architecture and refine the experience before launch.

Result

Released publicly on iOS and Android in under three months and adopted by 100 users through word of mouth.

My contribution
Product strategy UX strategy Research UX/UI Content architecture Product ownership AI-assisted development
STLL app screens: daily feed, praise entry and prayer history

Case Tracker Pro

Created at GraVoc

Furthering a prototype into an intuitive legal consumer product

A law firm had validated demand for a client-facing case tracker, but its coded proof of concept was not prepared to support increasing complexity.

I redesigned the experience around three questions: What changed? What is coming next? What do I need to do? The resulting system helps clients understand progress across multiple active matters while still seeing the history and next steps for an individual case.

Result

The approved dashboard direction revealed additional product opportunities, across the wider experience.

My contribution
UX strategy UX/UI Information architecture Cross-functional collaboration
Case Tracker Pro dashboard, matter detail and mobile views
Case Tracker Pro calendar and matters list, desktop and mobile
Services

Strategy before screens. Support beyond launch.

Measure twice, cut once. The work moves in phases: we start by clarifying the direction, build the website or application that direction calls for, then keep it healthy as your organization grows.

Phase 01 · Clarify

Digital strategy

Clarify audiences, goals, priorities, and the right digital path before investing in a solution.

Phase 02 · Build

Websites

Clear, accessible websites that help people understand the mission, trust the organization, and take meaningful action.

Phase 02 · Build

Applications

Useful digital tools shaped around real needs, workflows, and organizational realities.

Phase 03 · Sustain

Support after launch

Thoughtful updates, content support, performance reviews, and ongoing improvements as your organization evolves.

About Alicja

My best work begins before the solution is obvious

I connect audience needs, organizational goals, and technical realities to uncover where a digital experience can create the most meaningful value.

Find the real need

I ask questions, surface competing needs, and look beyond the initial request.

Create a clear path

I shape content, priorities, and workflows into experiences people can understand and use.

Carry it through

I collaborate closely with stakeholders and developers so the solution remains useful, feasible, and consistent through launch.

Alicja at her desk reviewing a product design file

A strategist and designer who sees the whole digital experience

My background spans visual design, content, client strategy, product design, and cross-functional delivery. That range allows me to zoom out and clarify the opportunity, then zoom in to shape the structure, interface, and system that bring it to life.

As Design & Delivery Manager at GraVoc, I guide digital products and experiences from stakeholder conversations through responsive design, developer collaboration, and launch.

I’m especially drawn to work that helps nonprofits, ministries, and mission-driven organizations communicate clearly, serve people well, and use their resources thoughtfully.

Outside of digital work, I’m usually painting, making photographs, or exploring another creative side quest.

Have a mission or digital opportunity worth exploring?

Whether you need clarity before investing, a website that better serves your audience, or an application idea shaped into something useful, I’d love to hear what you’re working toward.

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